Minister Samuel George Clashes with DStv Over Price Hike
On Saturday, August 3, the company issued a public statement in response to mounting pressure. Signed by Managing Director Alex Okyere, MultiChoice expressed disappointment over the Minister’s firm stance despite what it described as ongoing and genuine engagements. The statement emphasized the company’s long-standing presence in Ghana and its impA fresh dispute is brewing between Ghana’s Ministry of Communications and MultiChoice Ghana, the company behind DStv. The tension began after Communications Minister Samuel Nartey George directed the company to cut its prices by 30%. MultiChoice has refused.
On August 3, the company issued a statement signed by its Managing Director, Alex Okyere. It said it was disappointed by the Minister’s position despite what it described as honest discussions. The company highlighted its long-standing presence in Ghana and the jobs it supports. It admitted the Cedi had stabilized but insisted that lowering prices now wouldn’t be sustainable.
Samuel George was quick to respond. In a post on X (formerly Twitter), he accused MultiChoice of ignoring Ghanaians. He pointed to Nigeria, where a similar price increase was rolled back after lawmakers stepped in. George said Ghana’s stronger currency made the case for a price cut even more reasonable.
The Minister also revealed that MultiChoice had suggested an alternative. Instead of reducing prices, the company proposed keeping its revenue within Ghana. George dismissed that idea. He argued that Ghanaians need real price relief—not technical fixes.
The Minister’s stance sparked wide support online. Many users criticized DStv for high costs and poor value. Some even called for a boycott or urged others to switch to local services.
Samuel George has set a deadline. If DStv doesn’t cut prices by August 7, it risks losing its license in Ghana. MultiChoice says it’s still open to talks, but the standoff remains unresolved.
