DSTV rejects subscription cut calls from Sam George
DSTV rejects subscription cut efforts led by Ghana’s Minister of Communications, Mr. Samuel Nartey George. MultiChoice Ghana insists that lowering prices, as requested, is simply not feasible at this time.Alex Okyere, Managing Director of DSTV Ghana, released a firm statement on August 3, 2025. He emphasized that DSTV has worked hard to keep prices as low as possible while preserving service quality. Despite recent improvements in Ghana’s currency, DSTV says it cannot make the kind of price cuts the minister has demanded.
The company noted it values its subscribers. However, it made clear that operations take place within a tough economic and competitive environment. MultiChoice believes reducing DSTV subscription fees, as framed by Sam George, isn’t tenable.
The statement came days after Sam George gave an ultimatum. On August 1, he threatened to suspend DSTV’s broadcasting license if prices did not reflect the Ghana cedi’s appreciation by August 7.
DSTV rejected claims that it dismissed the cedi’s gains as a “fluke.” It described the Minister’s public stance as unfortunate. According to the company, this move came even as it was working to engage him and the National Communications Authority in good faith.
To show commitment, MultiChoice disclosed that it had already shared a proposal with the Minister and NCA. That proposal suggested alternative ways to move forward. The company wants to protect its employees, its Ghanaian partners, and the long-standing operations it has built over 30 years in the country.
The statement ended by reaffirming its lawful approach and openness to dialogue. MultiChoice hopes authorities will meet them halfway to ensure a resolution.
This latest development adds weight to the ongoing conversation about consumer protection, regulation, and the balance between government intervention and private business realities.
DSTV maintains its position. Reducing prices is not a viable option under current conditions. It calls for reasoned dialogue instead of ultimatums. Ghanaian subscribers, meanwhile, wait to see what happens next.
